![]() We continue to expand into other markets in the world, thereby increasing our reach, fine-tuning service delivery and achieving synergies across client segments” (Samba Financial Group, 2020, p 11). “Geographical and product diversification is part of our strategy which aims to expand the business and enhance shareholder returns. The firm introduced the concept of SambaWay in its operations to promote trust and mutual support for all the stakeholders as a means of strengthening its organizational community and ensuring that its clients get the best services that they deserve. The SambaWay encourages trust and mutual support amongst its customers, employees and shareholders” (Samba Financial Group, 2020, p. “Samba prides itself on having its unique way of life called the SambaWay when it comes to our work environment. The company’s strategies are clearly defined on its website, making it possible to understand its approach to realizing the vision. The mission statement explains how the firm seeks to achieve its vision and stakeholders that will directly benefit from the firm if the vision is realized. The mission of the bank is “to be the most admired bank by providing world-class service and innovative solutions through its people and technology, yielding superior returns and demonstrating responsible corporate citizenship” (Samba Financial Group, 2019, p. 5).Īs shown in the definition, the firm seeks to become the leading financial institution in the country offering its clients quality products. The vision of this company is “to be the foremost financial institution in Saudi Arabia by providing world-class solutions to our customers to not only meet customer needs, but also exceed expectations, and to investing in people, benefiting local communities, and delivering superior returns to our investors” (Samba Financial Group, 2020, p. ![]() ![]() It is important to understand the vision, mission, and planning strategies of the company as it seeks to achieve growth in the market. Vision, Mission, and Planning Strategies of the Company In this study, the analysis of financial data and performance of this company will be limited to the Kingdom of Saudi Arabia. Currently, the firm has branches in several countries within the Middle East and North Africa (MENA) region, Europe, North America, Latin America, and Southeast Asia among other regions, as shown in its financial statements in the appendix of this report.
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